Recent success for companies adopting neuromarketing techniques has demonstrated the importance of such techniques for consumer goods companies. An example would be New Scientist magazine, which used neuromarketing technology in order to select their recent August issue cover. The issue saw a 12% increase in newsstand sales in an expected quiet month for the magazine. The magazine measured three different covers with the technology and the one chosen tested exceptionally well. New Scientist believes the experiment was a big success and recommends neuromarketing for any company in the magazine industry.
The company pushing neuromarketing technology is NeuroFocus, the market leader in bringing neuroscience expertise to advertising, branding, product development and packaging, and entertainment. NeuroFocus is all in on neuromarketing and works with various consumer products companies to help increase their sales. The company focusses on helping companies build relationships with their customers through their products, by strengthening brands and innovating the product's packaging.
To demonstrate the effectiveness of neuromarketing, lets consider packaging or labeling. When a company is deciding what kind of label they want for their product, or how they want it packaged, the decision usually comes down to a few choices. Neurological testing can determine which label or package would be preferred by customers with pinpoint accuracy. It can answer questions such as: does it entice the brain to pick it up? or does it "pop out" at the shelf? Having the answer to these questions provides companies with a level of certainty over their product that never could have existed before.
Neuromarketing has proven to be very spot on when it comes to getting into the minds of the consumer. Isn't this exactly what a company feels is paramount in order to sell effectively? NeuroFocus appears to be providing positive results for various companies by appropriately using the technology. With the technology that is available in today's world, it would seem foolish for consumer products companies to not embrace neuromarketing as a strategic tool. To answer aforementioned question, yes, neuromarketing can increase sales.
Referenced: http://proquest.umi.com.ezproxy.fiu.edu/pqdweb?index=11&did=2127664271&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1290387499&clientId=20175
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